One certain fact is that early Mayas of Mexico, in the Tabasco district, smoked tobacco during their religious ceremonies. At the time the Antoine Wall was being constructed between the Clyde and Fourth rivers, inhabitants of the southern parts of Mexico were known to smoke cigarettes in crude form.
The Aztecs of South America also smoked and took snus. In the rest of the American continent, tobacco was either eaten, chewed, rubbed into the body, or drunk as an infusion. To be sure, tobacco use was already widespread way before the Europeans came to conquer their ‘New World.’ Mexico’s last Aztec emperor, Montezuma II, is believed to have smoked a kind of ceremonial pipe after having dinner.
According to some historians, it was the Chinese who invented the pipe. Likewise, they claim that Asians had been smoking for a long time before the advent of the Christian era. However, they did not smoke tobacco. Instead, they smoked grass. Tobacco was not grown anywhere in the world, except in the Americas prior to the arrival of Christopher Columbus.
As far as the Europeans are concerned, the history of tobacco began on October 12, 1492. It was when Columbus arrived in an island that the inhabitants called Guanahani, and which was renamed as San Salvador by Columbus. The locals told Columbus of a nearby, larger island. He set sail immediately, arriving at the Cuban coast on October 28, 1492.
A monk named Romano Pane, who went with Columbus during his second voyage upon instruction of Pope Alexander the VI, mentioned the first account of smoking in his writing, ‘de insularium ribitus’, in Europe.
Outside of the Americas, the first European country to ever cultivate tobacco was Portugal.
Snuff was first sold at the Lisbon markets.
One of the boats on expedition returned to Stockholm after coming to the Swedish colony located at the mouth of Delaware Bay. It brought back tobacco, which would later become a widespread commodity in Sweden.
Louis XIV of France and Fagon, the king’s physician were opposed to smoking. This caused the popularity of taking snus orally to rise. This was probably because orally taking snus was more discreet, and nobody would know that you are taking snus unless you sneeze within hearing distance. Smoking was introduced to Japan, India, and other parts of Eastern Asia by the Portuguese.
In 1725, Pope Benedict XIII decreed that taking snus orally was allowed, even right in St. Peter’s.
Although Napoleon I did not like smoking, it did not deter him from consuming an average of 7 pounds of oral snus every month. He was the owner of many snus boxes, among them a box that featured a portrait of Josephine, his beloved, on the lid. He was mortified when the box broke.
It was towards the end of the 1700s and the start of the 1800s when Swedes first began tucking snus snus. This was known as Swedish snus.
Snus was first manufactured by Jacob Fredrik Ljunglöf. He was obsessed by the desire to improve snus quality. An important success factor was finding a way to significantly shorten the time it normally takes to produce snus. After a few years, he acquired Number One to be his trademark. Number One was then the widely used standard of quality.
His snus product was called Ettan (Number One). No flavorizers were used in the production of Ettan. It gave the product a pure tobacco, water, and salt taste.
The Swedish Parliament needed money to fund the first pension reform, as well as the national defense. Because of that, a state monopoly on the entire tobacco goods production was forged. The monopoly involved more than 103 snus brands.
After the dissolution of the Swedish tobacco monopoly, snus and snus production was taken over by Svenska Tobaks AB. Today it is called Swedish Match. Thanks in great part to the monopoly, Swedish Match has around 95% of the total market valued at an estimated 500 million Euro.
Portion-packed snus was first launched in 1970. It was a significant step for snus to gain wider acceptance and patronage.
Our team has gathered much information about snus. Everything about snus types, snus production, snus raw materials, snus history and more
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