Known for their knack for being on top of social developments, the haughty, pale Scandinavians have introduced to the world the perfect alternative to smoking cigarettes: snus.
You heard it right! Snus is similar to snus tobacco powder, and sealed in a germ-free pouch just like a small tea bag. You use it by placing it beneath your upper lip. Just like smoking tobacco in the US, snus was, in the past, popular only among working class men.
Because of the current widespread bans on smoking, the use of snus climbed up the social scale. Sales in Norway alone, increased by 15% in the past year, and about 1 in 10 young Norwegian males are now confirmed users of snus. To help their products gain wider social acceptance, snus manufacturers have sanitized and modernized their processes, adding flavors to their products such as orange, cranberry, or mint, as well as marketing them using feminine-like pink or white cans. This has prompted the more traditional snus-users to ask: “where has the snus of yesteryears gone?”
As far as we’re concerned, however, no snus, as they say, is good snus. But, with the widespread smoking bans in the US today, American tobacco companies better put their act together, and come up with similar products. Otherwise, the Scandinavians will corner the entire market in no time. As folks in Lillehammer and Ornskoldsvik would say: “you snus, you lose.”
*** FindArticles in LookSmart, Snus National Review, 27 September 2004.
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